Thanks for Celebrating Rainforest Alliance Week with Us!

Wow, what a week it’s been! Our first-ever Rainforest Alliance Week – it was a busy one, and great fun, too. We gave it a try and we think it works.  What do you think?  What did you do?  Go on tell us, please.

How did you follow the frog?  Nice coffee? Great tea? Lovely chocolate? Or did you find yourself on holiday in a hotel or lodge working with our tourism program? There are so many ways to follow the frog.  And isn’t it great that by doing so you’re part of a movement that cares about protecting the rainforest, its biodiversity, the communities who live in the forests and our collective futures?

Throughout the week, Big Screen Plaza in NYC featured Rainforest Alliance videos. Supporters stopped by the outdoor courtyard, got a cup of Rainforest Alliance Certified coffee in the café and enjoyed the show(s)!

We’ve had fun seeing all the different ways you’ve followed the frog.  Thanks to the more than 2,000 new people who liked our Facebook page and thanks to all of you who are following us on Twitter. It was great to hear from so many of you and to see your support through blogs, posts and tweets.

Did you take a look at our website and the satirical How to shop safely video? Did you share it with friends and family who might not be “shopping safely”? And have you looked at the inspiring slide show from Noah Jackson?  Noah is not only a wonderful photographer and storyteller, he’s also an auditor and trainer who spends a vast amount of time living and working with forest communities around the world. [You might be familiar with his blogs.]

Allegro Coffee Company sampled Rainforest Alliance Certified™ coffees in several Whole Foods Markets in New York City. Staff from the Rainforest Alliance were on hand to talk about the benefits of sustainable coffee farming.

So many companies have shown support for our first Rainforest Alliance Week. We teamed up with Allegro Coffee Company for tastings across New York-area Whole Foods Markets. Mars posted on their own Facebook page, which has over one million followers, and Caribou Coffee (with nearly a quarter of a million fans) followed suit! Yorkshire Tea posted inspiring blogs throughout the week and Little Urn visited our London offices. And we can’t forget the great teams at Exchange Coffee, Cool Earth and Drury Coffee. [We’re sure we’re forgetting a few, so a big THANK YOU to all.]

Have you been reading our blogs this week?  We’ve been posting every day to show you the breath of the work we do in agriculture, forestry, tourism and climate change.

I hope you’ve enjoyed following the frog and much as we’ve enjoyed spending this week with you.  Of course, you can always follow the frog year round by choosing products that carry the green frog seal, keeping in touch via Facebook, Twitter and our website, and (naturally) by subscribing to this blog.

A sign at Whole Foods entices customers to follow the frog!

And before you go, can we ask you for one more favor? Tell your friends about the Rainforest Alliance and let them know how they can follow the frog.

Thanks a million for spending the week with us!