Shop the Frog: A New, Simpler Way to Find Rainforest Alliance Certified™ Products!April 16, 2012
We’re excited to announce the launch of Shop the Frog, a new, easy-to-navigate consumer directory of Rainforest Alliance Certified products available around the world! In addition to helping conscientious consumers find sustainably produced goods that support a healthy environment and good conditions for workers, families and communities, this new database will increase visibility of our green frog seal while enabling companies that carry and sell certified products to expand their market reach.
Exclusively featuring Rainforest Alliance Certified items, Shop the Frog features more than 300 brand names, retail locations and online retailers. Consumers can search by country, product category (i.e. Food & Beverages, Home & Office Products, Building Materials etc.) and product type (i.e. Coffee, Furniture, Paper, Health & Beauty etc.). Search results link to individual company profile pages that highlight the company’s logo, website, a list of their certified products, countries where the products are sold and, if available, a link to the company’s store locator page and online store.
Consumers can play a key role in populating Shop the Frog by submitting photos of the green frog seal for its “Frog Spotting” slideshow, which features shopper-generated in-store pictures of the Rainforest Alliance Certified seal. Participation is easy: consumers can join the “Frog Spotting” group on FlickR to share photos or post shots on our Facebook and Twitter pages.
What kind of goodies can shoppers find on Shop the Frog? Everything from beauty items made with Rainforest Alliance Certified oils to fruit smoothies blended with Rainforest Alliance Certified bananas. Recent additions to the portfolio of North American products carrying the seal include items from Dove® Dark chocolate, Yogi Tea, The Republic of Tea, CLIF Bar and Dagoba® Organic Chocolate.
Shop the Frog will be updated on a regular basis, providing consumers with a comprehensive listing of Rainforest Alliance Certified products worldwide.
What are you waiting for? Visit Shop the Frog to find great, green products today!